The sound of taste – Cum suna gusturile? (VIDEO)

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COLOURFUL SPICES EXPLODING TO THE SOUND OF MUSIC

‘The Sound of Taste’ is an audio visual installation created by advertising agency Grey London for Schwartz Flavour Shots. The beautiful and visually-stimulating slow-motion video shows bags and bags of spices exploding, with their contents shooting up into the air, all in accordance to the sound of music. Described as a ‘Sonic Flavourscape’, the video attempts to answer questions like: What does flavour look like? How does it sound? The video’s description says, ‘Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chili and coriander were rigged to explode in perfect sync with a bespoke musical composition. Each explosion represents an individual piano note or chord, which when filmed at high speed, creates a surreal three dimensional sound scape’. Sursa: Lost E Minor

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